It's official: General Motors on Thursday confirmed its plan to reboot the Hummer -- a military-style behemoth once seen as a symbol of American excess -- in an all-electric version.

GM will unveil the revamped GMC Hummer EV in an ad during Sunday's Super Bowl game, reviving the a vehichle launched in the 1990s but phased out after the 2008 financial crisis.

Rumors of the Hummer's rebirth had been circulating in the US press for weeks, but GM made the news official only Thursday, ahead of the marketing blitz planned for Sunday's American football championship between the Kansas City Chiefs and the San Francisco 49ers.

The 30-second "Quiet Revolution" spot in the expensive, coveted television real estate that is the Super Bowl broadcast, plays up the gulf between the auto's brutish design and its noise-free operation.

The ad contains a banner touting the revamped Hummer's zero emissions, a big contrast to the original, the quintessential gas guzzler nevertheless beloved by the likes of former California governor and actor Arnold Schwarzenegger.

The new Hummer will have 1,000 horsepower and be capable of accelerating from 0 to 60 miles per hours in three seconds.

GM will build the new Hummer at a Detroit-Hamtramck assembly plant in Michigan, which was spared following last year's lengthy strike at the US auto giant.

Earlier this week, GM announced it was investing $2.2 billion in the plant, which will build a variety of all-electric trucks and SUVs.

Related Links
Car Technology at SpaceMart.com

Tweet

Thanks for being here; We need your help. The Space Media Network continues to grow but revenues have never been harder to maintain. With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords. Our news coverage takes time and effort to publish 365 days a year. If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceMediaNetwork Contributor $5 Billed Once credit card or paypal		SpaceMediaNetwork Monthly Supporter $5 Billed Monthly paypal only

Toyota keeping China plants shut through Feb 9 over virus
Tokyo (AFP) Jan 29, 2020
Japanese automaker Toyota will keep its plants in China closed until at least February 9 over concerns about a new coronavirus outbreak that has killed more than 130 people. "Given the various factors including the guidelines by the local and regional governments and parts supply situation, as of January 29, we have decided to halt operations in our plants in China until February 9," a Toyota spokesman told AFP. "We will monitor the situation and make further decisions on operations from Februar ... read more