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SOLAR DAILY
NRG Energy invests in Geostellar for solar mapping
by Staff Writers
Bethesda MD (SPX) Jun 15, 2012


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Geostellar has announced an investment from strategic, financial and economic development sources including NRG Energy, GeoEye, the State of Maryland and Flash Forward Ventures. The funding will accelerate the delivery of Geostellar's solar intelligence to homeowners and corporate facility managers who, for the first time, can easily evaluate the rate of return for on-site solar energy investments.

This year, Intersolar North America features a new special exhibit that promotes innovative energy storage technologies. PV Energy World will offer expert presentations on energy storage and grid integration. The informative exhibits and display boards will stimulate discussion among visitors.

As the North American solar industry matures, energy storage has emerged as a key technology to optimize renewable energy generation. Storage enables greater flexibility for the power grid, thus accelerating the deployment of affordable solar energy. The successful commercialization and integration of new energy storage technologies promises to help boost the capacity of solar projects, ease concerns over grid strain and bring more large-scale plants online.

"In the past, the solar equation was too complicated," said David Levine, CEO of Geostellar.

"We've simplified the operations that go into evaluating opportunities for solar energy, calculating the precise metrics that enable property owners to make informed decisions without the hassle."

The site assessment, system design and financial analysis processes for solar projects have traditionally been performed on an individual basis, placing a heavy burden on property owners. Geostellar optimizes a number of these processes through automation, including:

+ Determining the slope and orientation of a rooftop or ground site

+ Estimating the impact of shading from vegetation, structures and landscape on solar radiation

+ Modeling power production based on site geometry and shading, as well as possible equipment configurations

+ Applying utility rates and available incentives to determine solar cost savings

+ Underwriting financing options such as leases, power purchase agreements and loans

+ Securing permits and rebates from local authorities

Through its proprietary predictive algorithms, Geostellar allows site owners in active solar markets to easily determine key project factors including rate of return, potential electricity savings and environmental benefits.

Using 3D simulation, Geostellar can model solar production and financial performance for the potential project site. The result is an accurate assessment of solar value for each property, including unbiased recommendations on equipment, financing and installation options. To extend coverage nationally, Geostellar will source remote sensing data from strategic investor GeoEye.

"Geostellar represents an opportunity for residential and commercial property owners to take control of their energy management, including generation, efficiency and storage," said Denise Wilson, Executive Vice President of NRG Energy and President, Alternative Energy Services.

"Educating and informing the public on the solar value of their properties is an important first step in creating a thriving market for clean, green and renewable energy solutions."

Ms. Wilson and Richard Vague, Co-founder and former CEO of EnergyPlus, will join Jonathan Baker, Co-founder and Chief Strategy Officer of HelioSage; Rob Miller, Chairman and Managing Director of Flash Forward Ventures; and Mr. Levine on the Geostellar Board of Directors. Tony Frazier, Senior Vice President of Marketing from GeoEye will participate as a Board Observer.

"In recent years, Geostellar has served leading solar companies by reducing origination costs and creating operational efficiencies through big-data geomatics," Levine said.

"We now have the opportunity to reach the property owners that can most benefit from solar and introduce them to the goods and services that will allow them to lower their electricity bills while contributing to environmental sustainability."

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SOLAR DAILY
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Clifton Park NY (SPX) Jun 14, 2012
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