Held on the Chinese city's outlying Cheung Chau, the raucous five-day festival transforms the usually quiet fishing community into an explosion of colour and noise that blends Cantonese traditions with modern culture and draws locals and tourists alike.
Monday's three-hour parade -- known as "Piu Sik", meaning floating colours -- traditionally saw locals march through town with statues of local gods.
These days, local children dress up as both real and imaginary figures, including Olympic fencing champion Cheung Ka Long, Ne Zha from a recent Chinese blockbuster animation, and the legendary Monkey King, Sun Wukong.
The five-day Bun Festival is said to date back to the 1800s, when fisherfolk drove away pirates and the plague by parading a statue of Taoist sea deity Pak Tai.
"It's my first time to visit the island and this showed me a new Hong Kong, completely different from downtown," Cedric Linet, a 49-year-old French banker, told AFP.
The buns represent good fortune, holding sweet bean paste in a crumbly pastry marked with Chinese characters for "peace" and "safety".
Crowds queued all day to get hold of the buns, used to make offerings to traditional deities and sacrifices to the souls of the dead.
The climax of the festival comes at midnight, when contestants climb a 14-metre high tower covered in buns -- hoping to be crowned "King of Kings" or "Queen of Queens".
Among those gathered were tourists from Communist Party-ruled mainland China, keen to get a glimpse of traditional Chinese culture not often seen back home.
Chinese students studying in Hong Kong, Gao Yidan and Cheng Qi, said they learnt about the festival on Xiaohongshu, an app similar to Instagram.
"The atmosphere of traditional culture is very strong here," Gao told AFP.
Another visitor from China's southwestern Sichuan province said she appreciated Hong Kong's celebrations of Buddha's birthday, which fell on Monday.
"We love the crowded atmosphere here, even though today's very hot," Huang Dan, a 42-year-old housewife, told AFP.
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